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Michael Wienecke
Hey, so today on the podcast, we’re gonna be talking about real estate and I’ve got my good friend.

Chancie Rogers
Hey, I’m Chancie Rogers with Chancie Rogers Realty brokered by Keller Williams Hoover.

Michael Wienecke
Well, Tennessee. So a couple questions for you what got you into real estate?

Chancie Rogers
Well, actually, I had already had our, at the time three year old, and my husband’s a fireman. And so we were looking for a way for me to be able to stay at home and not have to be away from him so much. So I started in December of 2013, getting my license. And then we found out in February of 2014, that I was pregnant with our second child. So no, that’s not right. 2015. And so I decided to go all in with real estate. I was working for a paper company in Birmingham, eight to five. And I fell in love with it, and it took off. And it’s been a roller coaster ever since.

Michael Wienecke
Well, and you started at the perfect time for housing because the market was just on fire.

Chancie Rogers
Yeah, I had six months of just a normalized market, where things sat for, you know, 30 days. And then we went straight into COVID market. And it was it blew up fast.

Michael Wienecke
Oh, yeah, I remember you were calling me daily 567 times a day. So

Chancie Rogers
Yeah, absolutely. Yeah. And it was it was, hey, how fast can you get out there?

Michael Wienecke
Well hey, um, any advice for someone getting into real estate Now, as far as you know, the good, the bad, what you what you’ve seen?

Chancie Rogers
Yeah, you just have to really be dedicated, you have to have, you have to have goals in mind, you have to know that this business runs off of what you do, what you put into it is what you get out of it. And I’m definitely seeing that now, outside of COVID market. You can’t just they’re not just sailing now. You You have to work, you have to mark it. You have to be disciplined and discipline yourself. I mean, it’s a lot of fun. It’s a lot of joy, because you’re helping people with one of the biggest decisions of their lives. But you have to you have to really be dedicated.

Michael Wienecke
Well, and also there’s kind of that law that you have to have to worry about, you know, if there’s no houses on the market, then you’re

Chancie Rogers
Yeah, I don’t think what people realize is real estate is all commission. It’s commission based and if you’re not selling, you’re not making money, a brokerage just hold your license to, you know, to represent you and to be there for you if something was to go awry. But you know, you’re all commission based, you get no money unless those houses sell when when those houses are sitting and you have to plan for that.

Michael Wienecke
Oh, yeah. So what’s what’s the average commission that you would get off of a home?

Chancie Rogers
It just depends on the area. So I work man, I mean, of course, I’ve sold everywhere in anywhere, but I’m mainly represent mainly due them a call area and here, you know, commission, you’re looking about $4,000 to $5,000. Once it’s split it, the usual split is anywhere between two and a half to three and a half percent for buyer and seller. So you’re looking you know, your your average commission, right here in the Mccala. area, unincorporated Mccala, you’re looking at about four to 5000.

Michael Wienecke
That’s not bad.

Chancie Rogers
Not bad, but then you have to take in the taxes and put it back into the company. You know, people look at it, and they’re like real estate agents make so much money. And I’m like, let me show you.

Michael Wienecke
Like, that’s like being a business owner, you know, so

Chancie Rogers
Yeah, I mean, you are like I’m an LLC, I own Chancie Rogers Realty. And it I mean, yes, Keller Williams is my home office. But I own my own business. So you pay those business taxes. And luckily, again, I’m you know, I’m blessed to be married to a fireman. So we have state and health insurance, but I know plenty agents have to pay for their own health insurance. So that’s another fee that rolls into all of that on top of our sons and our marketing and everything we do to make it a seamless transaction.

Michael Wienecke
Oh, yeah. Yeah. So um, I know, we’ve talked about this a lot. But where do you see the market? Or how is the real estate market now? From COVID to now, you know, what do you what do you see in

Chancie Rogers
You know, some, I think all agents have it different. Again, where I work, the areas that I work that I’m mainly in, we’re seeing a very slow market, we’re seeing houses sitting for a lot longer than what they were which is the norm. They call it the shift we’re in the middle of a shift and what’s so strange is usually everyone shifts together and you’re seeing more of the city’s not so much in a shift right now. Where the county the rural areas are in the shift. And I think that just due to who’s buying right now and who’s not buying right now you know, you have your your people who aren’t wanting to aren’t want to be around all the things in the rural areas. And right now they’re like, I’m just going to hold my money and see what happens. And I mean, I truly feel and anything that I’m listening to fills this same way I do my lender partners feel the same way I do. As soon as we see those interest rates start dropping a little bit, we’re gonna see a crazy market again.

Michael Wienecke
Well, it’s crazy, because prices haven’t changed.

Chancie Rogers
And they’re going up still.

Michael Wienecke
I mean, I’ve seen some some around here, you know, we’ve got some, some older people that are leaving their home and go and go in other places. And they’re selling them for 20 30,000 less than than what they were going for, and they’re still sitting on the market, not not going anywhere. I mean, it’s, it’s crazy how it’s just flipped.

Chancie Rogers
Yeah, we went from here, you know, just in my neighborhood alone, we went from houses selling for 170 to 180 a square foot, and now we were barely getting them over 150 a square foot. But keep in mind 150 A square foot is still a whole lot more than what they were even four years ago. So we’re comparing with a market that is unprecedented to anybody if you ask them. And and the market is trying to level itself out a little bit, but at the same time prices are still high, and now you throw in the 8% interest rates. So we’re just in a little right now, I think.

Michael Wienecke
oh, yeah, it’s crazy. I mean, like, we just talked about $130,000 houses now for almost $500,000 house. It’s I can’t wrap my head around, you know, what it was?

Chancie Rogers
Yeah. Um, yeah. I mean, you know, like, like you and I were talking about I mean, we purchased our homes for right now people. I mean, at the time, we were like, Man, that’s a steal. And now it’s like, was it condemned? Was it falling in? Like, how did you get it for that price? And now, I mean, you and all those can sell our houses for double what we paid for them. And we we’ve lived in a we bought ours in 2014. So, you know, I mean, that’s not a huge gap. from the, from what we’re seeing now. And I mean, have we done a lot of work here? Absolutely. We put everything we can back into it. But does that make it to where we should be able to sell it for 300 1000s? I don’t know. You know, and that’s the market that’s trying to reset itself a little bit because kids now you know, that are getting out of college getting into high school and they’re wanting to buy. I know, when I was getting out of college in high school, it was a starter home was $89,000. You know, and you’re getting a starter home now if you’re lucky, brand new build 250 260 You know, and brand new build starter homes, three bedroom, two bath brick, you know, to get get go when was $89,000 easy.

Michael Wienecke
Oh, yeah. I mean, it was to me, it was a lot easier. And that’s, you know, you’re talking about the 252 70. That’s, that’s a little ways out. I mean, you’re not going to be in your, in your county, you’re going to be more unincorporated. So

Chancie Rogers
yeah, you’re gonna you’re looking at out and clear. And those areas that have all that booming new communities, you know, the Dr. Hortons, the the new Castle’s all of those building, the brand new houses side by side, I mean, they’re still in the 250s to 60s, easy. And a lot of those new builders are giving all of these all of these specials and the bad downs and everything because they’re having to to be able to keep going because it’s hard. Yeah, you know, it’s hard. And when taxes tell you that your house is $3,000 more than what it was two years ago. You know, you have to incorporate all of that when you’re selling as well. And it’s, you know, it’s just people are it’s a shell shock for everyone.

Michael Wienecke
Oh, yeah, definitely. Definitely. So So where do you see the market going? I know we talked about, you know, in the next couple, maybe a year, maybe six months, we really don’t know, where do you see it going?

Chancie Rogers
Yeah, I mean, you know, I always hate this question because I never want I want people to look back and be like she was wrong. You know, what? We listen to Nora, which is the the real you know, that’s where real estate’s get all of their information from that’s, that’s where we get everything National Association of Realtors. We listen to investors who’ve been doing this for years. And if real estate agents aren’t doing that you should be because that’s literally my lifeline. Because, again, I’m four years in. And I’ve seen three different markets in four years. And I feel truly we’re about to see a whole nother market again, where housing prices are still high. 6% is the new two and 3%. And we’re going to go into another feeding frenzy for 15 people per house because you have to think about it. We had those people that sold their home and kept the cash because their house was worth the most it’s ever going to be worth kept the cash. Well, we’re just going to live in our RV or we’re just going to rent for a little while they’re still living in an RV, they’re still renting. And so once that drops just a little bit, which I think will be closer to election time. Maybe spring late spring, I think we’ll see a feeding frenzy again and we’re all going to be exhausted. I pray anyway, I’m ready for Then, after I’ve done that I don’t thrive in how long is it gonna take my house to sell? It’s been sitting for 15 days. But I do feel that that’s what’s coming. And buyers need to brace themselves to be ready to battle again.

Michael Wienecke
Definitely. Hey, I love getting a phone call from you on Thursday night being like, Hey, I got a closing on Friday. I need you to do it Friday morning. Yeah, I’m with you. It’s,

Chancie Rogers
That’s really what we’re seeing. So that that domino effect was, you know, just to give an example of how crazy it is right now. We had been under contract for two months on that. But because you and I both know that, you got to get paid. And I was just waiting because the person that was buying that house was having to sell their house, and they were doing a cash deal. Well, the closing date kept changing, which of course, adjusted our closing date. And then I was doing this as a gift for my seller clients, but I don’t want to pay out of pocket because I’ve had to do it before that didn’t sale. Um, you know, for a termite bond when it’s just sitting there. So we you know, we were having a play domino effect. And then I get the phone call, Hey, we’re not closing next Tuesday. We’re actually bumping it up to this month, this Friday, because there’s people want to be in the house over the weekend. And I’m like, oh, okay, well, because we I think we had it scheduled for like that Monday or Tuesday. And I’m like, Hey, we gotta get this done, like yesterday. And that’s what we’re seeing, like, it’s still moving so fast. And once you get to that process, because the lenders are just banging stuff out, right? But we have to get to that process first. And everything else is kind of slow down. Because these people are waiting for this to happen, and this to happen and this to happen. And with the interest rates changing daily, we never know if we’re gonna make it to the closing table right now. Because they might wait. I mean, if they don’t walk in, like they’re supposed to, they might, they might wake up one morning and be like, Hey, we can’t afford this, because the interest rates went up. 5%. You know, I mean, it’s just it’s, it’s been it’s been crazy. And we’ve literally seen it all in the last six months.

Michael Wienecke
Oh, yeah. I mean buying a house, then you can’t afford the furniture. So.

Chancie Rogers
Right. Right. Don’t care about that before we close because

Michael Wienecke
Exactly. Well, that that brings me right, next question. So that’s perfect. So what sets you apart? I know you just talked about and if you want to elaborate more on that, because when you called me and said you were doing that, I mean that I thought that was awesome for you to do for your customer, great customer service. So what sets you apart?

Chancie Rogers
Well, I mean, that’s it, like, you know, people are, this is the most joyful, yet stressful time of their life. I mean, they’re making the biggest purchase of their life. And so you want to make that as seamless as possible. Of course, in this case, this is a reoccurring client, for me, a good friend of mine, she’s also starting to invest. So she’s going to be an investor client of mine. And, you know, I just wanted to make sure that she knew how much I appreciated her how important it was, and I didn’t want them to I knew coming down to it. The last thing we were going to need was the termite, Vaughn and who are and you know, you guys are always so great to just be like, yes, we’re on it, like, don’t worry about it. But I knew that that was going to be stressful, and I didn’t want her in the picture at all. So I just took care of that. But you know, I also am huge on social media. Absolutely love marketing. You know, background, my dad has been a marketing manager for AMS for golf. 40 plus years now. So the marketing for me is just huge. And I enjoy it. And you can see that in my job. I also give back to the fire department with any closing that I have. That’s huge to me, and not only my married to one, my granddaughter of one, I’m a daughter of one all my family is in the medical field. So giving that to them is so important to me. And it’s a huge staple in our life to make sure that those guys and gals are taking care of so that’s important too.

Michael Wienecke
Oh, yeah. And they deserve it.

Chancie Rogers
Yeah, absolutely. They work way too hard.

Michael Wienecke
Yes,I know. Yes. Yeah. Well, um, so let’s talk about some good and bad about real estate. I mean, you know, obviously, during COVID It was it was great. Now, it’s now it’s bad. What are some just horror stories that you have?

Right, I mean, you know, you just have to prepare and I mean, real estate agents. I mean, they always have to have that, that that keeper in your back pocket. I mean, right now, you and I’ve talked about it, I’m seven at the school. Anytime that I can just to make up for that income that’s not there. You don’t take away from pouring into your business and you don’t be a secret agent. I think if you look on my Facebook, you’ll be able to tell every day that I’m a real estate agent, I keep it in people’s face. But you know, just being a full time agent being there for your clients. You didn’t you just have to know that. What you’re going through, is it anywhere compared to what your clients are going through, especially those buyers who have been waiting for a year to get into a home? You know, they’re they’re stressed, they can’t find anything and just, you know, being a real person like they’re real people. You’re real people. You’re working for them. understand that you’re working for them. And if it wasn’t for them, you wouldn’t be getting a paycheck. So, you know, just just knowing that it’s not as easy as it looks on selling sunset. And it’s not as magical as HGTV. But you make it as smooth a transition as possible for your clients. And, of course, there are plenty of horror stories, you have people that you work with just to get that paycheck that at the end, like y’all probably weren’t the best fit for each other. And they probably won’t use you again. And that’s okay with you. But you still give them the utmost attention and serving them just like you would anyone else.

Oh, yeah, yeah, well, and not getting.

Chancie Rogers
I think that’s a little bit of the downfall that we see in this, you know, in this business, a lot of people are like, they’re just trying to get to that closing table, not really not understanding that you literally are in charge of one of the biggest decisions and people’s laws and their about the sun over literally their life, and every bit of money that they have. And just using that as I gotta get money in the bank is just not that’s not how this should work. That’s not how that’s not what real estate was meant for your your debate, you’re to be that backbone, and that that person that is there to guide them through the whole way. And when you you can’t be that if all you’re looking for is a paycheck. So if you’re getting into real estate, and but you know what you need, make sure that you have that something to fall back on, so that every paycheck isn’t like, I’ve got to have it no matter what the situation is.

Michael Wienecke
Oh, yeah, well, and, you know, the biggest thing is trust to I mean, like, we work, we work with multiple real estate agents. And like, I’ve voiced my opinion, you know, some of us, some of them have, after we’ve given them the wood infestation report, we’ve never heard back from them, we’ve never, we’ve never been paid. So you know, just just having that trust with the person you’re working for. And being able to vouch for that person is huge.

Chancie Rogers
Well, and we’re not in a business to where you burn those bridges. You know, like, I mean, I depend on you just as much as you depend on me, you know, you’re like, hey, you know, I know that she’s gonna call me when she needs a termite, if it’s up to her. And you know that, like, there’s no doubt. But you know, at the same time, I need to know that the work, the job is getting done, and I don’t have to worry about it. And I never have to. And it’s the same way with all of my partners, if at the end of the day like, and I’ll use this for Prime example, one of my lender partners, their marketing person is literally my best friend, like my ride or die. And she knows that, like, I love her Absolutely, with every inch of me. But if one, if I have a client that I know is not going to mix with them, I’m going to send them to one of my other lender partners. And if if I have a client that comes to me, and they’re like, hey, this just isn’t working for me, again, absolutely love her. But we’re flipping on to someone else, because they’re my client. And they’re what’s important to me. It’s the same way with my my title company, you know, I have all these preferred people who I rely on them, and they rely on me, but at the end of the day, if my clients not happy with anybody that I pick, we switching gears, of course, because they are my number one priority. And that’s the way it should be in real estate. But at the same time, you do have those bonds with certain people, you’re a team. You know, in real estate, they think that, you know, it’s just the real estate agent, I have 50 million million people, including you who I have at my back that I have this team and we’re ready to go and I give my people the sheet and these are who you need to call. Let’s get the ball rolling, right? I’ve built a team of people that I trust, so I don’t have to worry about it. That’s right. That’s right. And if you don’t have that team, you don’t have that backbone. You don’t have that structure. You’re not running a true real estate business. Yeah, yeah. I mean, you’re making it work. And when you burn bridges like that, like you know, with me, and you I wanted to make sure that there was a paid situation. So it was paid in full, and then when you were reimbursed, you reimbursed me. That’s the way it should be like that’s the way this business should be ran Not while I’m gonna call a person, and if it didn’t work out, well, I’ll just move on to the next that’s not a team that’s not running a true business.

Michael Wienecke
Well, that’s something else, you know, with with us and you you know, a lot we’ve we’ve heard of a lot of other companies that they go through email and all that I like that that personal touch with, with my customers with you with with anybody that I’m working with where it’s it’s a conversation Hey, yeah, we’ll get it done. I really don’t like the filling out a form type thing. And I guess it’s old school.

Chancie Rogers
Yeah well, and you know, I mean, I think I mean, there are really truly haven’t had many buyer clients or seller clients that haven’t used you. And so and that’s coming from buyers who already have contracts that it was someone else because they’re buying from someone, but my people trust me so much. And we have such a good relationship. And we’re a team that they’re like, I want to flip to your guys because I know that I can call you you can call them if there’s something wrong Whereas with there’s other people, I’m going to be on hold for 15 minutes waiting on the next customer service representative. You know, like, I guess, you know, it all boils down to I mean, you can use big companies. I’m not saying big companies are not a good option. Go ahead, you know, if that’s what you’re comfortable with, and that to your team is, I do better with small town team because I’m a hometown Country Girl lender. I mean, look at my house. But, you know, it just works better for us. It works better for my clientele, I’m not in the upper areas where they don’t mind, you know, somebody’s going to take care of it for them. So they don’t mind sitting on hold for 15 minutes. I know who I can contact, I know who I can go to, and I know it’s taken care of. And that’s something off my real estate plate that I don’t have to worry about.

Michael Wienecke
Right, right. Well, Chancie I really appreciate you coming on the podcast. So how can how can we find you? You know?

Chancie Rogers
Yeah. So my cell phone is always the best way to get in touch with me calls or text messages 205-260-8286. I’ll literally answer anything. It could say spam risk, and I’m still going to answer it just in case. And then I am on Tik Tok, the fancy agent, Instagram, the fancy agent and then just Chancie Rogers Realty on Facebook.

Michael Wienecke
Perfect. well hey, again, I really appreciate you coming on.

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205-260-8286